HoneyPro
HoneyPro is one of the most involved products I have ever worked on. I was there at the site inception and took the site all the way from ideas in an email to the product that's live today. I also had a very heavy influence in the design decision making too.
The brief was simple, help people to write their will by asking them a series of questions. To do this we introduced the 'Willobee' mascot who would guide users through the process of making a will and Lasting Power of Attorney.
Over time at HoneyPro I stepped up to take on more of a leadership role and put into place Sprints, reviews, time management, formal documentation and test planning. Willobee is still guiding people through the scary world of Estate Planning today!
Client
Honey Legal Ltd
Date
March, 2020
Tools
Angular 14+, CSS3, Photoshop, Azure Dev Ops, .NET 5
Category
The Challenges
Tech Translation
There's a great team at Honey Legal who are all stunning at what they do, but for 90% of the company tech was a mystery to them. I helped guide the directors through this journey and explain to them at every turn why and how each decision was important.
Brand Creation
Honey didn't just want a site, they wanted an identity. Using brand pyschology and a vast prior knowledge of usability and accessability I was able to find a way to tell the user their story and elevate that story to really show them why a will and LPA were so important.
Small Team
At it's height, our team was only 4 strong. We had to work very closely (without stepping on each others toes) to get the result we wanted in the time frame required. I also had to co-ordinate working with site partners, lawyers and directors to make the very best product.
Client Review
“Wow how your brain works! Really impressive, I love the immersion of it and "designing your own life". That's genius. Appreciate you keeping everything under control. Keep being awesome!”
-- Simon Goldstone, Technical Director, Honey Legal Ltd